FRED PERRY x MVT

The Music Venue Trust, a charity founded to help, protect and improve England's live music venues, is putting its stamp on the iconic Fred Perry Polo shirt with a limited edition design. Long-time Fred Perry fan and concert poster illustrator Cameron JL West has worked to capture the energy and vitality of England's live music venues. The campaign for this collaboration highlights the MVT staff behind the scenes who keep these venues alive through their hard work and determination.50% of the profits from this project will be donated to the organisation to help support UK music venues.Find out more on fredperry.com and in Fred Perry shops across the UK.#fredperry#blackcanvas#TheLifestyleCompany#collaboration