Fashions pass, the FRED PERRY polo remains. The FRED PERRY polo shirt was created in 1952. What inspired Fred Perry also inspired a whole generation of tennis players and several generations of rebels, musicians, filmmakers, before coming full circle with sports stars.

At the heart of this constantly renewed attraction is a sign, placed just above the tennis player's heart, a laurel wreath. The detail by which polo is recognizable from the back of a room, a dance floor or a soccer stadium.

It all started with a tribe that was very focused on details: the Mods. They appreciated more than anything that the polo stayed neat under a mohair suit and neat all night until early morning.

Today, the brand, which has become international, offers an elegant and complete Sportswear silhouette with textile collections, bags and shoes for men and women. The laurel wreath now belongs to everyone who wears it. It's the uniform of nonconformists. A unique signature.