A Brand
Building
Company

The company

Exclusive distributor of major international brands

Founded in 1998 by Michel ROUEAU, THE LIFESTYLE COMPANY is an exclusive distribution company for major international brands in the field of personal equipment.

Located in the center of Paris, in the heart of the fashion district, near department stores (Galeries Lafayette, Printemps, Citadium), the head office and the main showroom offer nearly 1,000 m2 dedicated to the promotion of exclusive collections.

The administrative headquarters are located in Bordeaux, in the historic heart of the city, on the Alleys of Tourny. It houses all the support functions.

In total, THE LIFESTYLE COMPANY has more than 2,000 m2 of showrooms spread across France between Paris, Bordeaux, Toulouse, Aix-en-Provence and Annecy.

Our mission

Act as an outsourced subsidiary

Our mission is to promote and develop internationally recognized “lifestyle” brands on the French market. Whether they are in the world of shoes, textiles or accessories, we support them both commercially and marketing thanks to our expertise in distribution networks and brand strategies.

Like an “outsourced subsidiary”, we act like a real partner. Each brand we represent is treated in a unique way and has its own dedicated showroom, intended to exclusively highlight its product offer.

Strategy

With the help of our partners, we develop strategies adapted to each brand in terms of distribution, marketing and communication.

We focus on developing the sales of partner brands through a specific marketing mix, adapted to each product range, taking into account the brand's commercial policy and its positioning on each range.

Forces

Our strength is based on people, agility and experience. Our integrated sales teams ensure the coverage of the territory of 2,000 active retailers (4000 doors) in the main distribution channels, from premium accounts to e-commerce players and specialized chains (sports, shoes).

We constantly maintain our database of 6,500 points of sale.

Distribution

Our distribution policy is defined according to the overall strategy of each brand we represent.

The distribution channels are carefully selected according to the products, and the sales teams are adapted to each of the channels: department stores, independent retailers, sports stores, independent shoemakers and chains, or even e-commerce players.

Our brands

At THE LIFESTYLE COMPANY, each brand is treated in a unique way. We provide our customers with 5 showrooms and integrated teams spread across France. Each brand thus has its own showroom dedicated to the exclusive enhancement of its product offer.

Paris/Bordeaux/Toulouse/Toulouse/Aix/Annecy

Our showrooms

THE LIFESTYLE COMPANY is proud to present its showrooms to you. With five locations across France, THE LIFESTYLE COMPANY is in a position to meet your needs effectively.

Wherever you are, one of our showrooms is nearby to welcome you: in Paris, Bordeaux, Toulouse, Aix-en-Provence or Annecy. Each of them is designed to highlight the latest trends and collections from the brands we distribute, and to allow you to discover the products in an immersive way. Discover our showrooms and plan your next visit!